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If you want to take your photography business to the next level it is time to build your own website! Learn how to use your business photography to build websites!

Having your own photography website is really important. The site is the foreground of your photography business and the first point of contact for potential buyers and loyal customers. If you want to take your photography business to the next level, not is the perfect time to build your own website. Even though every photographer wants to design his website differently and in his own unique way, there are some details that should always be included. We also recommend you to look some other online photography business in order to give you a clearer idea on what things you should do to improve your own business, for more inspiration click here.

So, are you ready to use your business photography to build websites! Because if you are, we are going to help you move forward with your business goals and show you how to create a modern, appealing, and professional website.

In this article, we are going to present you the important features that should be included in your photography website. They are valid regardless of whether you are looking for some guidance, you are just starting out or you simply need to refresh your current website:

  • Simplicity – All successful photographers and business owners have understood the value of simplicity and they are all focused on removing the unnecessary details. So, if you have a lot of content on your website, you should focus on organizing everything in a simple people. With a simple design, you won’t confuse your visitors or make them leave the website. Simplicity simple helps you prioritize the essential things.
  • Clear navigation – The photographers usually are concerned with the visual aspects of the website. According to a research, 83% of the visitors leave the websites as it simply takes too many clicks and time to get to what they need. So, instead of worrying about the visual aspects, why not taking care of the navigation. You need to offer a clear and simple navigation. For example, the menu should be placed on the left side or on the top, you need to keep the number of menu items to a minimum, and a quick way to get to the homepage or main menu should always be present to the visitors.
  • An effective contact page – When building your photography website you should create an effective contact page. That means that you should make your contact information as easily accessible as you can. In other words, simplify the contact form as much as possible so your visitors can understand and know exactly how to contact you.
  • Blogging – Having your own blog is an amazing opportunity for you to present your best work, to market your products and services, and to promote your creative work. Blogs also have incredible SEO benefits, as they establish a more personal connection with your followers.
  • Using Google Analytics – It is important to measure the traffic to your website and the best way to do it is if you use Google Analytics. This tool is more than just getting traffic information and statistics. You have to know how to interpret these numbers as they can help you improve your website and attract more visitors and potential clients.
  • A well-customized theme and bespoke design – If you want to build a strong photography brand online you should be different than the others. You have to be unique in order to attract attention. This can be done by understanding your target clientele and by catering your message to their needs. Going for a well-customized, modern, and responsive theme can really set yourself from the crowd. Make sure to personalize the theme as much as possible.

These are some of the most important features of successful and prosperous photography websites! Follow them and reach the same level of professionalism and website design quality as other professional photographers! It is time to take your photography business to the next level!


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